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Law Firm Logo – Brief Questionnaire
Firm identity
Full name of the law firm (and tagline, if any)
Is the firm solo practice or partnership?
Solo practice
Partnership
Main practice areas (e.g. corporate, criminal, civil, immigration, international, etc.)
Precedente
Prossimo
Positioning & Perception
How would you like your firm to be perceived?
Traditional & authoritative
Modern & international
Elegant & premium
Approachable & human
Innovative & unconventional
Logo Type (VISUAL)
Which logo style do you feel most aligned with?
Wordmark
Logo with symbol
Monogram
Emblem / Seal
Symbols & Imagery
Do any of these elements resonate with your firm?
⚖️ Justice / balance
🏛 Architecture / columns
🦅 Eagle / authority symbols
✒️ Signature / initials
No symbols, I prefer something abstract
Colours (VISUAL)
Which colours feel appropriate for your firm?
Blue / Navy (trust, authority)
Black / Charcoal (elegance, seriousness)
Gold / Bronze (prestige)
Dark green (ethics, balance)
Other / I’m open to suggestions
Are there any colours you definitely want to avoid?
Typography & Style
Overall style preference
Classic / serif
Modern / sans-serif
Minimal & clean
Bold & strong
Elegant & discreet
Logo Usage
Where will the logo mainly be used?
Website / landing page
Letterhead
Business cards
Social media / LinkedIn
Official documents
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